Dr. Adam Guerguis

Dr. Adam Guerguis is a Doctor of Business Administration specialising in marketing — a strategist, educator, and business leader whose work sits at the intersection of marketing, engineering, behavioural economics, and data analysis. His career has been shaped by a deep interest in how people perceive value, how trust is formed, and how service quality can be understood, communicated, and improved in ways that are both commercially effective and intellectually rigorous.

His doctorate research is focused on service quality, consumer perceptions, trust, and the mechanisms through which people evaluate providers and experiences. His academic and professional work is grounded in the belief that growth should not be reduced to visibility or revenue alone, but should reflect a deeper alignment between what organisations promise, what people perceive, and what they actually deliver.

With more than 12 years of experience in digital strategy, SEO, performance marketing, and growth, Adam has contributed to projects involving globally recognised companies including Airbnb, TikTok, Spotify, Groupon, Yahoo, and others. His background spans both high-level strategic leadership and hands-on execution across search, analytics, content systems, conversion strategy, and AI-enabled marketing workflows.

Adam's profile is unusual in that he bridges disciplines that are often treated separately. He approaches marketing not simply as promotion, but as an applied system of understanding human judgment, value recognition, and trust formation. By combining behavioural economics, analytical thinking, technical systems, and market strategy, he helps organisations move beyond surface-level messaging toward more credible, data-informed, and human-centred approaches to growth.

As an academic, Adam has taught at McGill University, bringing into the classroom a perspective shaped by real-world industry experience, research inquiry, and philosophical depth. He holds a Master of Science in Marketing from the University of Salford and has developed a scholarly path focused on rethinking service quality through a more integrated lens.

He launched Marketing Homepage Podcast in February 2026 to address a gap in the market: most AI coverage is either too technical for marketers or too superficial for practitioners. The podcast synthesises the most important developments in AI, SEO, GEO, and digital strategy into daily episodes — each with full transcripts, structured show notes, and original frameworks that listeners can apply immediately.

Adam is also an entrepreneur and builder of ideas, committed to creating systems, brands, and ventures that help people gain visibility, trust, and opportunity. Whether through research, teaching, growth strategy, or business innovation, his work is unified by one enduring theme: understanding how real value is perceived and how it can be delivered with honesty, clarity, and impact.