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Marketing
Walgreens CMO Patrick McLean Has Left the Company
Walgreens chief marketing officer Patrick McLean is leaving the company after two years.
McLean led Walgreens' brand strategy during the pandemic and its…
Anheuser-Busch updates logo to match forward-looking brand purpose
Dive Brief:
Anheuser-Busch has updated its visual identity and logo, rendering its "A&Eagle" in a gold that mirrors the color of beer and barley, according to a press release.
The logo, which features the…
Crypto ATMs halted in Singapore after marketing clampdown
(Jan 19): Cryptocurrency automatic teller machines (ATMs), one visible reminder of Singaporeans’ rising appetite for digital tokens, are being closed down as the city state moves to dramatically limit consumer marketing of crypto.…
Owning up to the events of the Mumbrella Christmas party
A little over four years ago, Diversified Communications acquired Mumbrella. Since then, I haven’t contributed to the content of Mumbrella, leaving that to those who do it best. But after a serious incident following the Sydney…
‘Harmful advertising’ heavily outweighs children’s exposure to branding, study…
Annie Spratt/UnsplashA new study has found children are exposed to 554 brands per 10 hour day - or nearly a brand per minute, much of it advertising unhealthy products. (File photo)Kiwi children are being exposed to a brand almost every…
Metaverse Avenue, The Solana Based Marketing Platform Set To Transform A Billion Dollar
Digital assets have experienced a boom in the past years with new trends, such as DeFi, NFTs, and digital property, supporting a new wave of adoption led by institutional demand. These players have embraced the technology upon which…
Realtors use TikTok as new marketing tool in Nashville
NASHVILLE, Tenn. (WTVF) — Local realtors are using TikTok to make deals and raise awareness about the Nashville real estate market.Summer Edeen said posting videos to TikTok has helped her find new clients. "The response has been…
Marketers shouldn’t oversimplify the arguments
Investor Terry Smith criticised Unilever’s ‘obsession’ with the purpose of brands such as Hellman’sWe ended 2021 with the furore that surrounded Peter Field’s talk for the IPA on brand purpose. And we started 2022 in much the same vein.…
Singapore bars crypto service providers from advertising in public spaces
The Monetary Authority of Singapore (MAS) issued a new set of guidelines for digital payment token (DPT) providers, barring them from marketing their services in public areas.The guidelines, which were issued on Jan. 17, also warned the…
Chamber of Commerce: New businesses, moves and North Valley | Local
There is a new dental office in the newly renovated Dowling Architects building at 736 Last Chance Gulch.Prairie Mountain Dental is owned by Dr. Justin Hicks, DMD. Hicks earned his dental degree from Case Western…