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This is a still from the 1987 ad film that starred West Indies cricketer, Sir Vivian Richards. Sir Vivian Richards is having the time of his life. He is lying on a pool float and is relaxing. Next moment, he is dressed in a white…
Marketing trends for May 20, 2022
This week's marketing winners, losers and newsmakers.
Winners
U.S. Soccer: The gender gap between the men’s and women’s national soccer teams has finally been closed as result of a new collective bargaining agreement. “World Cup Prize…
Mister Smith Entertainment Taps Emma Mason as Head of Marketing
Mister Smith Entertainment has tapped Emma Mason as head of marketing and publicity, the company revealed on Friday.
Mason has been overseeing marketing and publicity for Mister Smith Entertainment’s Cannes slate, including…
Leanplum acquired by CleverTap as retention marketing platforms consolidate – TechCrunch
CleverTap, a retention marketing platform which has raised $76.6 million to date, is to fully acquire Bulgarian-originated but San Francisco-based Leanplum, a customer engagement platform which has raised $131.2 million, for an…
Sefiani, Symbio Wildlife Park win 3 each, Large PR Agency of the Year is Adhesive
Communications agency Sefiani and Symbio Wildlife Park each scored three awards across individual and organisational categories at the 2022 Mumbrella CommsCon Awards.Sefiani took home the award for PR Agency of the Year – Midsize, which…
Lawsuit: Jack Nicklaus breached deal worth $145M for his golf design services, marketing
Nicklaus Companies, LLC filed the complaint against Jack Nicklaus and GBI Investors, Inc. in the Supreme Court of the State of New York.
NEW YORK — A company filed a lawsuit claiming Jack Nicklaus breached a contract…
Consumers aren’t sat at home thinking about brands
Source: Shutterstock
Purpose and ethics may have moved to the top of many a company’s priority list, but Reach director of market insight and brand strategy, Andrew Tenzer, suggests brands are getting it wrong.
Speaking at Advertising…
Havas Media Group SG promotes Russell Lai to newly-created role
Havas Media Group Singapore has promoted Russell Lai to chief commercial officer. In his new role, he will be overseeing the media offerings and commercial priorities of the group, covering two agency brands - Havas Media and…
Kohl’s says two top executives are leaving, as company seeks buyer
Vehicles sit parked in front of a Kohl's department store in Ashland, Ky.Luke Sharrett | Bloomberg | Getty ImagesKohl's said Wednesday that it is losing two of its top executives, as the retailer searches for a potential buyer amid…
TikTok’s new ad product gives creators a chance to partner with marketers on branded
TikTok announced today that it’s launching a new ad product called “Branded Mission” that will allow creators to connect with brands and possibly receive rewards for videos. With the new ad product, advertisers…