Browsing Category
Marketing
Uh oh! European carriers are trying to get into ‘personalized’ ad targeting – TechCrunch
As Google works on reconfiguring its adtech stack to move away from cookie-based ad targeting to something else that’s not yet fixed but which it claims will be better for individual web users’ privacy — and after Apple’s move last…
Woman Says McDonald’s Marketing Team Sent 20 Work Emails on Wedding Day
A former iHeartRadio employee recently went viral on TikTok after alleging that one of her clients, McDonald’s, sent her 20 emails on her wedding day—with some of them referencing her wedding specifically and ‘cursing’ it.…
That Ubiquitous Flag: How The Pride Marketing Blitz Is Saturating Every Corner Of America
If you were to wake up in America after a decade in a coma, you could be forgiven for thinking our national flag was the Pride flag. It’s quite literally everywhere you turn these days, and it’s no longer the usual suspects immersing…
DTC brands: How can DTC brands build and innovate for new-age consumers?
Direct to consumer (DTC) brands witnessed a surge in growth during the pandemic with behavioural shifts in consumer buying and online channels taking centrestage. However, challenges around scalability, profit and uniqueness remain for…
LINE introduces NFT marketing solutions
LINE introduces NFT marketing solutions
Academy aims to leverage hot trend
LINE messaging application has launched a range of marketing solutions linked to…
FDA denies marketing authorization to Juul products and orders all existing ones to be
The U.S. Food and Drug Administration said Thursday it has issued marketing denial orders to Juul Labs Inc. for all of its products that are currently marketed in the U.S., and ordered the company to remove all or risk…
Omcs Rise Even As Clsa Says Loss In Fuel Marketing May Offset Gains For Ioc, Bpcl And
Despite a recent note by CLSA warning that a further rise in losses while marketing petrol and diesel might offset the gains for Indian Oil Corporation (IOC), Bharat Petroleum Corporation (BPCL), and Hindustan Petroleum Corporation…
Marvel Pays Tribute To Longtime Executive – Deadline
Longtime Marvel Entertainment marketing and publicity executive Mike Pasciullo has died, according to a remembrance posted Wednesday on Marvel.com.
Born in 1972, Pasciullo worked at Marvel for 25 years, most recently as Senior Vice…
Ryan Reynolds Reveals How Making ‘Deadpool’ Inspired His Business Path – Deadline
Ryan Reynolds has revealed that his recent incarnation as a global marketing supremo came about in part because of tireless efforts to get his hit comic movie Deadpool off the ground.
“I spent ten years trying to get the film…
Local eatery now called out for ‘exploiting trans community’
A local eatery in Karachi sparked an uproar last week after sharing its upcoming offer for men on social media. It all started when Swings shared an edited clip from Alia Bhatt's latest offering Gangubai Kathiawadi as a promotional…