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Marketing
NFF Warns Businesses Against Deceptive Advertising
The Nigeria Football Federation and its marketing consultants, Pamodzi Sports Marketing Limited on Sunday issued a stern warning to all businesses and corporates engaging or planning to engage in ambush marketing and intentionally…
Wordle getting brand love on Twitter
There are only two types of people on Twitter these days: those who check their phones first thing in the morning, eager to solve the day’s Wordle, a cryptic word puzzle whose grey, yellow and green blocks have flooded social media…
Sinclair projects big numbers for direct-to-consumer platform
People in Charlotte will soon be able to watch LaMelo Ball and the Hornets on the service.getty images
In the best-case scenario that it presented to investors over the past several weeks, Sinclair’s Diamond Sports…
Walmart chief customer officer exits, head merchant retires
Walmart Inc. is losing two key executives in its U.S. operation as the retail giant ramps up its online offerings and attempts to reverse last year’s disappointing stock-market performance. Chief Merchandising Officer Scott McCall will…
Meet the Marketing Exec Who’s Been Making Her Mark at Apple, Uber and Netflix
In Personal Board of Directors, top business leaders talk about the people they turn to for advice, and how those people have shaped their perspective and helped them succeed. Previous installments from the series are here.In summer…
Brooklyn-based marketing firm walks back dumping potential client over Israel ties
JTA — A marketing firm facing claims that it has refused to work with a Jewish group with Israel ties is blaming the controversy on a misunderstanding.
Big Duck Studio, based in Brooklyn, says it does not support the boycott Israel…
Why subscriptions are a major 2022 direct-to-consumer opportunity
First, consumers want more—more choice, more control over their experiences, more convenience and more value. And they’re willing to pay for it. This trend—reflected in both media consumption and tangible product experiences online—has…
Social Media Usage Statistics For Digital Marketers In 2022
One component of a successful digital marketing strategy is your social media presence.If you need numbers to prove the value of social media marketing, you’ve come to the right place. There are now 4.55 billion active social media users…
Top Ad Industry Acquisition Targets for 2022
2022 is expected to be another big year for advertising M&A, according to experts.
Buyers are circling data, healthcare marketing, and metaverse companies.…
B2B lead generation firm Cognism raises $87.5m to expand in Europe, US
London-based B2B-focused sales and marketing lead generation platform provider Cognism has raised $87.5m (£64m) in funding. The Series C round was led by new investor Viking Global Investors while other participants included fellow new…