Veteran publicist Didier Morais has launched a new public relations agency, called Vital Versatility. The new venture will specialize in bridging the intersection of music, entertainment, sports, lifestyle, business and social justice through communications.
“I take great pride in highlighting my clients’ versatility as entrepreneurs, philanthropists, entertainers and look forward to amplifying their narratives in compelling, comprehensive, and creative ways,” said Morais.
The Syracuse University graduate formerly served as vp of music and entertainment at Berk Communications, where he helped build the music department and spearheaded global media relations and reputation management campaigns. Morais also led publicity efforts for the #FreeMeek campaign and organized the press conference launch of REFORM Alliance, the criminal justice reform organization co-founded by Meek Mill, Michael Rubin, Robert Kraft, Jay-Z and more.