Bedi, in his new role, will spearhead Gozoop’s business operations and leadership team in India.
Bedi formerly led Ogilvy’s 82.5 Communications as president and brings to Gozoop over two decades of experience and industry understanding.
Bedi will be based in Mumbai and will report to the board of Gozoop Group.
Bedi said, “I am elated to take ahead the legacy that Ahmed and Rohan have built over the years. Their deep understanding about brands and businesses in a modern age has helped build Gozoop be the independent and homegrown integrated agency it is today. I look forward to working with a group of passionate leaders at Gozoop to build brands of the future and create work that will be outstanding.”
Rohan Bhansali, co-founder and chairman, Gozoop Group said, “In Samrat we have a rare blend of a leader who has a strong growth orientation and a spirited people-first approach. Samrat is a leader who we believe will drive Gozoop India’s vision. I am confident that his experience and leadership in nurturing brands, teams and creative minds will take Gozoop forward on its glorious journey.”
Ahmed Aftab Naqvi, co-founder and global CEO, Gozoop Group said, “Gozoop is known to have redefined the agency model for a connected world, where digital and traditional advertising work seamlessly under one roof. Samrat’s unique skill sets and experience will not just consolidate that position but keep redefining it as we build Gozoop into a creative powerhouse.”
Gozoop Group recently announced elevation of Naqvi as global CEO to lead operations in the Middle-East region while overseeing the India business.