WEILL (Geoffrey Weill Associates) is tabbed to manage public relations activities for the Turkish Culture and Tourism Board in the US. Owner Geoffrey Weill says that the firm will focus on “widening Americans’ knowledge not only of sites and vistas but of Turkish culture, cuisine and art.” In response to the pandemic, Turkey has developed its Safe Tourism Certification Program, which defines and enforces an extensive series of measures with regard to transportation and accommodation, as well as including tourist- and accommodation-protection insurance that covers the costs of an extended stay in the country should visitors develop COVID during their visit.
Bolt PR is selected as agency of record for Delivery Solutions, which provides aggregation and orchestration software enabling last-mile delivery and fulfillment for omnichannel retail clients. The agency will work to elevate Delivery Solutions’ thought leadership and brand presence in the retail and technology landscape through media relations, industry events and award opportunities. “Bolt PR’s understanding of the technology, retail and e-commerce industries, along with their collaborative and creative mindset makes them a strong partner for us,” said Delivery Solutions co-founder Arshaad Mizra.
The Brandman Agency is engaged to provide public relations services in the US market for Hotel Metropole Monte-Carlo. The agency’s campaign strategy will consist primarily of targeted media and influencer relations. Built in 1886, the Belle Époque style property is less than 350 feet from Monaco’s luxury boutiques and Casino Square. “We think of ourselves as a present-day palace; attracting an elegant, sophisticated, curious, cosmopolitan and demanding clientele, and know that The Brandman Agency will help to elevate our profile and perpetuate our legendary history through their proven track record of success in the luxury hospitality sector,” said the hotel’s general manager Serge Ethuin.
Firecracker PR signs on as agency of record for global clinical trial marketplace Inato and technology data market research provider ETR. For Paris-headquartered Inato, the agency will be creating and executing an educational campaign. Firecracker will be disseminating regular research data produced by New York-based ETR to key journalists.