Rinck Advertising promotes four employees

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LEWISTON — Rinck Advertising of Lewiston has announced the promotion of four employees.

Jake MacGillivary has been elevated to associate creative director, Vicky Ayer to senior media manager, Cathy Brezinski to senior traffic manager and Nate Perkins to senior systems and technology manager.

MacGillivary was promoted from senior art director and creative services manager to associate creative director. He has led the creative team in the creation of numerous award-winning projects, including a disruptive awareness campaign for suicide prevention for the Maine Center for Disease Control & Prevention and, most recently, a COVID-19 response campaign for MaineGeneral Health and a University of Southern Maine campaign to inspire prospective students to enroll. He continues to oversee and conceptualize the creation of art, photo, video and layout design for the department, and lead the design and production of visual and audio materials and media. He joined the agency in 2011 as a web production assistant.

Ayer joined Rinck in 2013. As the agency’s senior media manager, she has a deep level of experience with New England vendors and talent for discovering unique placements for targeted ads to reach specific audiences. Having sold millions of ad placements throughout her career, Ayer’s primary clients are now the Maine Center for Disease Control & Prevention, the Northern New England Passenger Rail Authority, the Vermont Department of Health, the Maine Housing Authority, the University of Southern Maine, Schooner Estates and Lamey Wellehan.

Brezinski was promoted from traffic coordinator to senior traffic manager, having been with the agency since 2015. In her role, she is responsible for scheduling and ensuring on-time delivery of all work that goes through the agency’s digital and creators departments, a team of nearly a dozen full-time and freelance professionals. She also assists in sourcing everything from voice talent to stock images and music, and often reviews copy and sometimes writes her own.

Perkins joined Rinck in 2015. His title was senior systems administrator before being promoted to senior systems and technology manager. With the need to rapidly pivot to remote work, Perkins found solutions for Rinck and agency clients during the COVID-19 pandemic, and offered remote IT help via screen sharing on video calls — and even made house calls, when necessary. Perkins is knowledgeable on multiple operating systems and all agency computer programs.

Jake MacGillvary

Vicky Ayer

Cathy Brezinski

Nate Perkins


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