Httpool, an Aleph Group company, has been appointed as Snapchat’s sales partner in India.
Through this, Aleph brands will drive Snapchat’s ad monetisation for the region. Aleph brands are already representing Snapchat in 26 markets covering Latin America and Europe.
The announcement follows the appointment of Gaurav Jain as head of Apac business expansion. Jain moves from Meta, where he was head of growth business in India.
Alexander Dao, MD, head of global expansion, Snapchat, said, “We are looking forward to working with Httpool to expand our reach to additional advertisers in India and help them see the value in connecting with our highly-engaged 100mn strong Snapchatter community. We are also excited to introduce Gaurav Jain who will be leading revenue partnerships for Snap in the region. Gaurav and his team will be responsible for driving revenue growth and partnering with our most strategic brands, agencies, and sales partners to provide innovative solutions on behalf of Snap.”
Sunny Nagpal, regional director – Apac, Httpool, said, “We are excited about partnering with Snap in India and further adding to the revenue opportunity in the region. Drawing from our experience representing Snap in Europe and Latin America, we are confident to supplement the growing need of brands wanting to work with Snap in order to meet their marketing and sales objectives.”