TikTok

According to Crunchbase, more than 17,000 tech workers have lost jobs since the start of this year. That’s painful, but for perspective: TechCrunch tracked more than 100,000 tech layoffs between August and December 2008. In my…

In recent years, social media has grown beyond just connecting family and friends, messaging, etc. Since social media has become a must-have tool for all industries wishing to survive and thrive, it has become a force to be reckoned with…

The creator economy can often be a smoke & mirrors show that’s hard to quantify beyond generic fire emojis and engagement-baiting thirst traps, but it’s hard to deny just how disruptive the scene has been for the way marketing works…

Authenticity on social media is in the zeitgeist, especially for brands and marketers grappling with their role in the space. At a recent roundtable event with social experts from The Drum Network, we asked what authenticity means for…

TikTok is reportedly being sued by a grieving mom who blames the social media platform for targeting her 10-year-old daughter with content that may have contributed to the girl’s death.On Dec. 7, Tawainna Anderson said she came home to…

TikTok is introducing a new way to lure advertisers to its platform by giving them the ability to showcase their brands’ content next to the best videos on TikTok. Ahead of its NewFronts presentation to advertisers scheduled for…

Social media is an ever-evolving space, and as the major platforms develop each is differentiating itself in ways that change how retailers can interact with shoppers. While this creates new opportunities for retailers to explore…

Despite all the uncertainties the past two years have presented, there have been plenty of growth areas. Evolving consumer behaviour has unearthed plenty of new white spaces for companies to paint in areas such as social…

Are you on the lookout for some of the biggest names in the industry? Well, look no…

Photo: Elizabeth BlackstockThe Toyota bZ4X is a perplexing machine in many ways. The all-electric SUV is a clone of the Subaru Solterra, a vehicle that will continue to be eligible for federal tax credits while Toyota’s will start to…